Tuesday, October 27, 2009

Mini Fun Bite Size


As Halloween rolls around the corner, I thought I’d look into what the holiday essential comes in; the treat-size package. There are lots of naming conventions on the bulk bags of these little and not so little morsels; fun-size, snack size, treat-size, mini… How do they all differ? Even Nestle is confused, as their Crunch bars have two types of packaging nomenclature; Fun Size AND Miniatures. Upon further research, Masterfoods (M&M Mars, etc) actually trademarked the name “fun size” and just started licensing it to Nestle this year. I wish I could license “fun” too. Much better than “100 Calorie Pack.” This then led me to look and compare the top 12 treat-size candies in calories, fat, and sugar. Nestle averages lower weight (Crunch, Baby Ruth and Butterfinger) at around 10 g a piece and the Reeses cup, Milky Way and Almond Joy treat-size are the heavyweights at 17g a piece and most calories. Eh, but who’s counting? It’s a mini-snack-fun-treat!

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