While spending the last six months in China, I have been sampling various kinds of treats and candies. Recently on a local flight within China I was given some shiny wrapped candies… or so I thought! To my surprise, they were actually individually wrapped little beef jerky cubes. Beef jerky is quite common here and can be given as gifts, eaten when guests are over, and is a typical snack for any time of day. They come in many different forms; cubic, shredded, slices, and strips to name a few. I think our minds have been wired to believe that anything in this “candy” type of packaging must be sweet, so spicy meat was unexpected! But why not? What else could be wrapped like this? Dried veggies? Savory nuts? Perhaps this iconic packaging could add surprise and delight to savory snacks.
